£19.5m
P&L managed
+5.5%
Margin rate increase
+350%
Increase in supplier income
NEW
Own brand ranges sourced
Multi-Channel
Trading and optimisation, ecommerce and stores.
Own Brand
Product sourcing and development
Management
People development.
Business Development
New supplier relationships.
Home Entertainment Category Rescue
The home entertainment categories required urgent attention to fix some issues.
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New suppliers were sourced and introduced to help inject life into the category and fix gaps in the range.
Existing suppliers were worked with to create trade and marketing plans, in store and online.
A number of off fixture promotions were negotiated, with great results.
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Managed P&L circa £19m.
Margin rate increase by 5.5%.
Supplier income +350%.
New own brand range introduced, including new quality and style guide created.
PC Gaming Category Re-Launch
After seeing the huge potential in the PC gaming market, a board level pitch was made to get capex investment to revamp the look and feel of the PC components and peripherals categories to appeal to the gaming market. In the store of the future concept this was launched as a shop in shop area with a playable demo PC.
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Partnerships were built with suppliers to help support the launch both financially and operationally, with stock and demo product.
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Online execution was enhanced, with improved customer journey and content.
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Managed P&L circa £8.5m.
Graphics cards sales +50%.
Supplier income +30%.
Reduced stock base and new distribution model.
